For April Fool’s Day, Whisker created a cat poop-scented candle. Obviously. But the catch is, it actually smells like roses.
Because only a fool would want to smell that again.
Results:
834M+ earned media impressions
Over $1M in media value
Coverage in People, AdAge, Adweek, and more (Click to read! Or see a paywall!)
136% surge in revenue
Not bad for a sh*tty candle.
The set was like a cat doo-doo version of Dune. And, I’ve always wanted to write perfume descriptions so this was pretty close.
We also created a whole landing page. Go look!
And if you’re wondering, yes the candle sold out.